We generally talk about social selling when the purchase process of a product is carried out directly on social networks, or the user is referred directly to the product or payment page, but social selling is something more and has become an important part of online actions in companies that work in B2B that use marketing strategies in social networks to increase sales.
Social media Marketing and LinkedIn
Currently, LinkedIn has become one of the most important social selling platforms in the world, where most organizations begin to collect information to reach decision-makers in companies.
Actions to increase your sales
The actions that you will see below will help you prepare to launch social selling on any platform where you consider your target audience to be, they will give you the opportunity to connect with the right people, build trust and build relationships that can become new sales opportunities.
We usually work with companies in the industrial sector that have long sales cycles, with highly specialized products, and this is where social selling offers them a great advantage.
If you want to start making social sales in your company, you can carry out these actions:
1. Qualification of contacts.
Evaluate all the aspects that interest you in your audience, you already know who your buyer persona or the ideal target customer is, and now you need to know if that new prospect you have achieved can qualify for marketing actions. Equally important, use social networks to know the reality of your contacts.
Again LinkedIn offers a great opportunity in this aspect, you can design a strategy to focus your prospecting according to the fields offered by the social network such as the sector, and the size of the company, but also on the individual characteristics of the contact, such as the role in the company, their studies, their skills, experience, etc.
Now, take a look at the search and analytics features of any platform you plan to test social selling on. If you can’t find a solution that fits your audience, that social network might not be a good fit for you. Digital marketing training institute in Birmingham is providing the best SMM services and training.
2. Carry out more effective surveys in social media marketing
You are not going to be able to sell a product through social media marketing if you have not previously managed to create a relationship with that potential client, you can achieve it by carrying out some basic methods, and you can show the value you offer in the context and perspective of your contact to that even the most cautious decision-makers want to work with you.
The fundamental pillar of the prospecting method lies in finding triggering events or connection levers, it can be a recent change in the commercial situation of a possible client. It increases the value of the products that you could offer. Moreover, the launch of new products, the opening of new offices, the acquisition of companies, the creation of new lines of business, or anything that affects the competitive landscape of your contact.
3. Investigation of potential clients.
Searching varies considerably depending on the platform you choose. For example, on Twitter, most searches will be based on the content of recent tweets and hashtags, while on LinkedIn, you will perform more complex searches. You’ll also be able to find leads within Facebook Groups. Although, this limits organic reach, so prospecting is often focused on active Pages.
Each platform will mark you how to do it according to the possibilities it offers, and you must adapt your strategy appropriately. Surely, in this way, you can collect an interesting number of potential customers (focus leads) on which to focus your recruitment efforts. And who are close to your buyer persona.
4. Clearly present your differential value.
Nowadays, everyone who uses social media to upsell has their own approach to what their intro or outreach message should be. Some like to ask “if you want to know more” and others prefer to pursue the contact, Digital marketing firm in Birmingham.
Now, you can decide what you prefer, but remember, although you can reach out using social networks to communicate directly with others, you should not lose the inbound focus of Maintaining your principles and letting the potential client decide when to contact you, surely you have much more valuable content that you can share with your contact, and it is valuable enough for them to want to know more about what you can offer.
Besides this, the content will open many doors for you because it demonstrates your experience. With compelling, valuable content and persistent, cooperative contact follow-up, you can position yourself as a trusted advisor.
5. Promote your content strategy on social networks.
Even if you’re strictly a sales professional, it’s important to make your voice heard on social media. This is where the pull aspects of social selling really work.
And, no matter what sector you work in, these five steps of marketing strategies on social networks to increase sales are your path to building a solid image on social networks that allows you to go from a simple profile to brand identity, and from this to the generation of reputation and trust, the sooner you get down to it, the sooner you will be able to evaluate the return on your investment in social sales and if you need help you can always contact one of our experts in social media marketing, SMM company Birmingham.
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