By Master James 
Beauty stores sell a wide range of products including skin care, hair care, perfume, makeup, and more. They also offer a variety of services to complement their retail offerings.
If you’re considering opening a beauty store, you should first identify the type of customer you want to serve. This will have a great impact on the types of products you sell and your marketing promotions.
Asos
ASOS has become a beauty go-to thanks to its low-priced selection of trending products. It also offers speedy delivery options.
Its Face + Body section is stocked with dozens of popular brands including Charlotte Tilbury, Olaplex and Skin Proud, among others.
The e-tailer just brought on board another cult name: MAC Cosmetics, which launched its first-ever makeup collection for ASOS last September. Celebrating inclusivity and self-expression, the brand’s Instagram campaign and model shots reflect a range of sizes, genders and abilities.
Lookfantastic
Lookfantastic is a British beauty store that offers a wide range of products including makeup, skin care, haircare, and more. The site also features a number of discounts and promotions.
Lookfantastic sells more than 660 premium brands across hair, makeup, skincare, body care, electrical and home fragrance. Moreover, they have an extensive selection of gift sets for a variety of occasions.
Selfridges
Selfridges is one of the world’s best department stores, so it’s no surprise they offer a wide range of beauty products. From make-up bags to hairstyling tools, you can pick up some of the best deals around.
In recent years Selfridges has transformed its experience to stay ahead of customer expectation while remaining authentic. It’s an example of a brand that has truly mastered the art of adaptability and innovation in the changing retail landscape.
SpaceNK
Space NK is one of the world’s leading prestige beauty retailers, offering a curated collection of established and niche brands. Its 75-plus stores are located across the UK and Ireland, making it a great option for those looking for a unique experience.
Walmart recently teamed up with Space NK to launch a shop-in-shop called Beauty Space, which will bow in 250 Walmart locations nationwide this summer and online on March 15. Products will come from 15 prestige brands spanning skincare, makeup, hair care and bath and body.
Ulta Beauty
Ulta Beauty is one of the largest beauty stores in the country, offering cosmetics, fragrances, hair care products and salon services. Its stores are brightly lit and organized in a fun, inviting way.
Its stores offer a full range of brands, from high-end to drugstore favorites. Plus, it has an industry-leading loyalty program called Ultamate Rewards that allows members to earn points on every purchase.
Customers can also purchase beauty products online and pick them up at a nearby store, if they’re in the area. It’s an affordable option that’s ready in two hours or less.
NYX
NYX is a makeup store that sells affordable professional-level products. They offer a wide variety of cosmetics for different skin tones, including foundations, concealers, eyeshadow palettes and more.
Founded by Toni Ko in 1999, NYX has become known for their high quality makeup products. They offer rich pigments and expert formulations that make them a popular choice among beauty enthusiasts.
They also offer a number of special collaborations and new additions to their collection. Whether you’re looking for a soft matte lip cream or a Halloween-approved SFX paint, they have it all.
Cap Beauty
CAP Beauty is the perfect place to shop for wellness-themed products. The brand offers some of the coolest skincare, haircare and makeup on the market, from sandalwood and neroli mists to matcha tea and coconut butter.
The store is the brainchild of founders Kerrilynn Pamer and Cindy DiPrima, who each came to her passion for wellness through different life experiences. Ultimately, their mission was to create a space that seamlessly integrated aesthetics and sophisticated wellness.
Credo
Credo Beauty is the clean beauty authority and has a huge selection of products. They offer a wide variety of brands, including Tata Harper, Kahina Giving Beauty and African Botanics.
They also offer an education program and their own Credo Clean Standard which ensures that all of their products are free from harmful chemicals. It is their aim to change the way people think about beauty.
Beauty Bay
Beauty Bay is a UK-based online store that offers hard-to-find makeup and skincare products. They also have a wide selection of hair and body care products, tools, and accessories.
Their selection includes popular drugstore brands as well as boutique makeup and skincare. Their prices are reasonable and their customer service is stellar. They also offer free shipping on orders over $50. They ship worldwide. They also have a helpful app that makes it easier to browse and shop on the go.