A good name can make your small business stand out from the competition and help customers find you. It’s important to pick a unique name that matches your company’s vision and values.
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It’s also a good idea to reserve your preferred LLC name before someone else grabs it. Many states offer name reservations for a small fee.
1. Use Your Own Name
Using your own name as an llc name can be a great way to make your business stand out. It can also help people recognize your brand and remember it.
However, be careful when choosing an llc name. You don’t want it to be too similar to a well-known company or a trademark.
You can avoid these issues by naming your LLC after yourself or with a unique word or phrase that evokes what you do but isn’t so specific that it pigeonholes your company if you want to expand in the future.
Be sure to reserve the name with your state’s office before registering it as an LLC. This will ensure no other business entity uses that same name in your state.
It is also important to keep personal and business finances separate. This will prevent the possibility of a lawsuit where you’re held liable for your LLC’s debts. To do this, open a separate bank account for your LLC.
2. Use Your Own Words
Choosing your company’s name is one of the most important parts of starting your business. You want it to be memorable, so people will remember it when they need your services or products.
If you choose a word that isn’t used every day, it will stand out. This will make it easy for potential customers to find your business online and will also help them remember your business.
Many states have specific rules about what words can and cannot be used in an LLC name. This includes words like “bank,” “government,” and “insurance.”
In addition to avoiding restricted words, you should pick a name that will grow with your business. This is especially true if you plan to expand your business outside of your state or city.
3. Name It After Your Location
Having a name that actually translates to something is a good idea, but it doesn’t mean you can’t get creative with the name of your company. A cool name can make all the difference in creating a memorable brand that sticks. The best llc names are not only clever but fun to say aloud. For a start, try jotting down the top 10 or so names you come up with. A scavenger hunt will help you narrow it down to the final few to consider. You may also want to check with your state Department of Business and Professional Regulations for the name of a legal entity that has a similar name in your area.
4. Use Your Company’s Logo
If you have a logo that you like for your company, you can use it as an llc name. However, you should make sure your business logo is eligible for trademark and copyright registration. Trademarks protect your business’s name and logo from unauthorized use, while copyright protects the original design from being copied.
You can also create a marketing name for each of your products or services. This means you’d put the name on packaging, sales literature and your website. But you wouldn’t sign a contract for those products or cash a check made out to the marketing name.
When it comes to legal aspects, attorneys often recommend including the full legal name of your LLC on everything from your business card to your logo and other marketing materials. This not only helps customers identify your company as a legitimate business but it also can help avoid legal issues down the line. It’s also a good way to get rid of the entity designator, which can be visually unappealing on your company’s logo.